Friday, January 16, 2009

Doggie Vestements

Jesse: Schwartzman is modeling a vest in this Polaroid which you can barely tell because a fat dog has plopped down in his lap right in front it. Cute. But really, there's something unsettling about this kind of marketing where the ad treats you like that shithead bartender with the gauged ears and the Rites of Spring t-shirt who ignores you as you try to get his attention, all toying with his iPod until you finally force eye contact and he makes a face and saunters over all in a huff. Maybe I'm old fashioned but I would like to be wooed; I want my ads to cavort and dance for me like I'm holding a gun to their abdomen. If I wanted this kind of attitude I'd go hold up an American Apparel.


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